Winning over executives: what to expect

Getting ready to present to top line people? Are you doing the “usual” — amassing a large number of slides, back-up slides, and data points just in case you get asked a hard question? Okay, not bad, but please know this — you won’t get all the time you had expected AND you had better be concise. If they promised you 30 minutes to speak to the board, expect 10 to 15 at the most. Prepare for 2 minutes. Don’t laugh! If you expect to have no time at all and to have an impatient audience, you will be the most “ready” you have ever been in your life!

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